Introducing: Premium Lite

The thumbnails are talking! We brought some popular creators to life and tell the people about YouTube’s new mid-tier subscription offering. Launched at a global scale in the spring of 2025, Premium Lite has less ads, with an ad-free experience on creator videos and some ads on music content and Shorts.

YouTube Creative Studio
Creative Team:
Ivan Whitted, Mark Sikes
Director: Zach Tavel
Production/Animation/VFX: BlinkInk
Edit: Cartel